Role Charters

One Page That Explains Why The Role Exists

A full-viewport manuscript — not a sidebar form. Purpose at the top, outcomes in large type, then responsibilities, decisions, relationships, and out of scope. AI marginalia and review notes live in the gutters.

ROLE CHARTER · v0.9

Product Marketing Manager — Growth

Purpose. Own how the market understands what we ship — so launches convert into qualified pipeline, not just announcements.

Five core outcomes
  1. Launch narrative ready 10 days before GA
  2. PMM-sourced pipeline attribution ≥ 18%
  3. Sales enablement pack adopted by 90% of AEs
  4. Competitive battlecards refreshed quarterly
  5. Customer proof library + 4 case studies / year

Responsibilities

  • Write launch briefs with PM
  • Own website messaging for launches
  • Run win/loss synthesis with Sales

Decision rights

  • Decides: positioning for GA launches
  • Recommends: pricing packaging changes
  • Escalates: brand-risk claims

Key relationships

  • PM — roadmap & timing
  • CS — customer education
  • Sales — enablement & feedback

Out of scope

  • Paid media buying
  • Support ticket triage
  • Engineering sprint prioritization

Draft — awaiting manager confirmation on outcomes.

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